“One Cup” is a humorous piece encouraging everyone to bring their reusable where ever they go.

I live in a fairly conscious community: Sebastopol, California. None the less, the landfill in our county (Sonoma) has closed. The headline on the opening scene is real. I just blew it up to be bigger for the movie. And if you look in the upper left corner of the newspaper you’ll see another article titled “Down in the dumps over trash”.   Coincidentally, these two articles came out the same day we planned to shoot the video.

Be a Super Hero: Take personal responsibility of everything you leave in your wake.

My personal design challenge was to storyboard, film, and edit a video that is simultaneously relevant, humorous, and inspires positive action or positive changes in behavior.

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